by Jane Havercroft | 18 Jun, 2024 | Real Estate Copywriting
There are many different ways to say stunning. Whether you’re describing a house, its surrounds, or its outlook, stunning is a word that often gets overused when copywriting a real estate listing. I use the word stunning ALL THE TIME! But I don’t use it more...
by Jane Havercroft | 2 Nov, 2023 | Author and Book Marketing, Copywriting, Real Estate Copywriting
When copywriting for real estate, you’re not just selling a house with four walls and a roof; you’re selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property...
by Jane Havercroft | 14 Jul, 2023 | Real Estate Copywriting
A Real Estate Agent’s bio is one of their most important marketing tools for promoting themselves and their business. An real estate bio or Agent profile is a tailored piece of content that helps you stand out from the competition in a crowded real estate...
by Jane Havercroft | 13 Mar, 2023 | Real Estate Copywriting
As a real estate agent in Australia, your property description is essential to attracting potential vendors and buyers. A well-written and compelling property description can mean the difference between someone scheduling a viewing or moving on to the next listing. In...
by Jane Havercroft | 24 Feb, 2023 | Real Estate Copywriting, Website Copywriting, Website Writing
What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone...
by Jane Havercroft | 9 Oct, 2022 | Blogging and Content Writing, Real Estate Copywriting
Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It’s always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate...
