Real Estate Copywriting Services for Property Listings, Agent Bios and Websites
Experienced Real Estate Copywriter for the Central Coast, Sydney and Australia-wide
Are you a busy Real Estate Agent looking to outsource your real estate copywriting to an experienced real estate copywriter and content writer? Or a Real Estate Agency that needs assistance with copywriting for real estate, SEO website copywriting, content writing or editing? Whether you’re time-poor or prefer to use the services of a professional Central Coast and Sydney real estate copywriter, I’m here to help.
My real estate copywriting services include real estate listing copywriting, writing marketing materials, real estate agent bios and property professional bios, agency profiles, websites and all sorts of real estate content (social media captions, blogs, holiday home listings and more).
As a copywriter for real estate, SEO website copywriter, content writer, marketing specialist and editor, I write targeted, appealing and strategic property copywriting that’s error-free and polished to perfection.
Whether you’re a Sales Agent, Principal, Buyer’s Agent, Operations Manager, Marketing Manager, Property Developer, or Property Manager, I write compelling sales and marketing copy that frees up your time and leaves you free to work on what truly matters in your business.
I can also help if you’re a private seller looking to advertise your property and you need engaging real estate listing copywriting to entice potential buyers to get in touch.
Real Estate Copywriting Services for Agents, Agencies and Property Developers
My real estate copywriting services are available for real estate agents and agencies across the Central Coast, Sydney and Australia-wide and include:
- Residential real estate listing copywriting: for houses, apartments, acreages, holiday rentals (Airbnb etc), luxury listings, off-the-plan properties, and more. (2 real estate copywriting packages available: 1. Onsite visit + copywriting your listing (Central Coast, Lake Macquarie and Newcastle) 2. Remote real estate listing copywriting from your brief, photos and floor plan Australia-wide.)
- Real estate agent and staff bios and agency company profiles: real estate bio copywriting from scratch or rewriting bios for an agency website, LinkedIn, RateMyAgent and realestate.com.au.
- Copywriting for real estate sales and marketing material: newsletters, market updates and reports, prospecting letters, flyers, print, outdoor and digital ads. Real estate website copywriting services: SEO-friendly website copywriting for real estate agencies and buyers agents to help your agency get found online by your ideal clients.
- Real estate content writing: for real estate blogs and social media (captions for Instagram, Facebook and LinkedIn).
Request my Real Estate Copywriting Services Pricing Guide
For pricing, packages and availability, please send an email or fill in the enquiry form and I’ll send you my Real Estate Copywriting Services Pricing Guide.
Work with a Friendly and Experienced Central Coast Real Estate Copywriter
While I enjoy copywriting for real estate across Australia, there’s something special about working as a real estate copywriter in the beautiful Central Coast area where I live and work. I moved to Long Jetty from Sydney in 2015, and we have never regretted our move. As a proud Coastie, I love nothing more than working with Central Coast real estate agents helping to sell the dream of an idyllic coastal lifestyle to buyers, chatting with vendors about their homes, and elevating the brand of local agents.
I also write a lot of onsite and remote property listings for homes in Lake Macquarie and Newcastle. I lived for much of my childhood in Newcastle and attended university there, so it’s a place I appreciate deeply. I bring all this local knowledge to the listings I write and the real estate website copy I craft.
What You Get When You Work with Jane
- Onsite property visits for the Central Coast, Lake Macquarie, Newcastle and Sydney (by request). I’m a Central Coast local with a sound knowledge of the property market.
- Remote real estate copywriting services are available for property listings Australia-wide. I write the copy by chatting with you or the vendor, researching the area, and working from photos, videos and floor plans.
- 24-hour turnaround of your property listing copywriting (please note this is subject to my availability. If I’m booked out, within 48 hours is the typical turnaround).
- Original, sales copy that is unique to each property and written with your ideal buyer in mind. No ChatGPT fluff here!
- Evocative property copywriting that impresses your vendor and helps prospective buyers emotionally connect with your listing before they even walk through the door.
- Content that’s tailored to an agent’s or agency’s specified word counts and ad formats (online, print, media ads). I can write anywhere from 300 to 1,000 words depending on the property and your needs.
- Each property description, real estate website copy, or marketing content is written to suit your agency’s brand and style guide.
- All real estate copywriting is professionally edited and proofread to ensure it’s error-free.
- Two rounds of revisions if required, so you can get copy you’re 100% happy with.
Real Estate Copywriting Experience That Makes a Difference
Satisfied Real Estate Copywriting Clients
At Leporte Property, we exclusively trust Jane for all our real estate copywriting needs, and she consistently delivers exceptional results for our clients. Jane’s personalised approach sets her apart. She takes the time to meet and greet our clients in person or offers a phone interview, ensuring a personal touch in every piece of ad copy she creates.
Her writing beautifully captures the essence of the stunning homes we sell, crafting engaging and compelling narratives that align seamlessly with our brand’s style and voice. Jane’s talent for storytelling directly supports our success in selling properties, and her ability to connect with our audience is unparalleled.
Always reliable and efficient, Jane is a vital part of our team at Leporte Property. Recently, she also played a crucial role in our website copywriting project. Her thoroughness and expertise were instrumental in creating a website that truly reflects our vision. Collaborating with Jane on this project was a fantastic experience for the entire team.
We’re thrilled to have Jane as part of the Leporte Property family and deeply appreciate the incredible value she brings to our business.
Baraka Leporte
Principal Sales Agent
LEPORTE PROPERTY, TERRIGAL, CENTRAL COAST
My recent project with Jane has been way beyond my expectations and satisfaction. She is very professional, patient, and detailed in every aspect. She delivered premium web copy for my new real estate website; also, she understands the ins and outs of SEO algorithms and delivered a detailed search engine optimization package to my website. ⭐⭐⭐⭐⭐
And on top of that, she goes above and beyond and delivers way above my expectation. I would highly recommend Jane.
Tom Zhang
Director
DEVOTE REAL ESTATE AGENCY, PYMBLE, SYDNEY
It has been an absolutely pleasure working with Jane who recently did a copy audit on my website, helping me to significantly improve my homepage. Jane is amazing with her words and took the time to understand my business through excellent listening and then reflecting that perfectly into positive changes on my website. I am thrilled with the results and have now engaged Jane to do further work to elevate my business.
Jane is professional, timely, so easy to work with and incredibly talented. I would highly recommend calling Jane, if you need any marketing and copywriting support for your business.
Kristy Bruggy
Principal
NOOSA BUYERS AGENT
Real Estate Agencies I’ve Worked With
Real Estate Listing Copywriting Examples
Here are just a few examples of real estate listing copywriting projects. As a real estate copywriter, I’ve written hundreds of property listings across the Central Coast, Newcastle, Lake Macquarie, Sydney and Australia-wide, ranging from luxury homes and acreages to family homes, coastal properties and investment properties. Contact me for other samples — I have hundreds!
Peaceful and Private Lifestyle Property, 4 Mins from Macmasters Beach
Peaceful, private and picturesque, this contemporary lifestyle acreage offers a beautiful bushland setting with beaches, shops and cafes just minutes away. Nestled amid 1.58 hectares of rolling green lawn, old-growth gums and waterways thriving with wildlife, this stylish and contemporary home offers 3 sizeable bedrooms, 2 luxe bathrooms, a study or fourth bedroom, and a host of delightful discoveries.
The Epitome of Contemporary Coastal Design in a Coveted Location
Commanding a prime position on one of Merewether's most prestigious streets, this masterpiece home is the epitome of contemporary coastal design and a rare opportunity not to be missed. Spanning three levels of luxurious living, it displays sophistication, style and splendour at every turn. Delivering an unrivalled aspect over the ocean, coastline, city and harbour, you'll never tire of soaking up the panoramic views.
Another Sold by Michael Melville & Trent Vegter
Perfectly positioned on one of East Bateau Bay's private and quiet streets, this lovely family home overlooks a beautiful bushland reserve and is mere minutes away from pristine beaches.
Family Living at its Best in Spacious Lakeside Home
Ideally situated in a highly sought-after neighbourhood, this spacious and welcoming two-storey home offers plenty of room for a large family. Catering to all your family's needs, it boasts expansive open plan living zones, perfect for gathering together to enjoy a meal or a movie night. There are endless living options with six bedrooms, a separate study, three bathrooms, and a big backyard with a covered outdoor entertaining area and a sparkling in-ground pool. Plus, this picturesque property includes peaceful pockets around the home and garden where you can have a moment to yourself to relax and rejuvenate.
If you’re looking for a real estate copywriter to write your next property listing, I’d love to help. Enquire now to request my Real Estate Copywriting Services Pricing Guide
Real Estate Copywriting FAQs
If you have any questions about working with a real estate copywriter, you may find the answers below.
If not, feel free to get in touch.
What does a real estate copywriter do?
A real estate copywriter writes property listings, real estate agent bios, agency profile copy, real estate website copy, marketing materials and other content for real estate agents and agencies. The goal of real estate copywriting is to create engaging, persuasive copy that attracts buyers, impresses vendors and helps build an agent’s brand.
Why should I use a real estate copywriter when AI tools like ChatGPT are free?
AI tools can be helpful for generating a starting point, but they don’t visit the property, talk to the agent or vendor, understand the target buyer, or know how to position a property within the local market.
They also spit out repetitive, generic content that can be found anywhere online. Not copy that treats a property as something unique that will stand out in a sea of AI blandness.
As a real estate copywriter, I don’t just describe a property — I look at the flow of the home, the location, the lifestyle appeal and the likely buyer, and then craft a property description that uses storytelling and turns features into benefits that will matter most to buyers.
Many agents also find that using a professional real estate copywriter saves them time, ensures their listings are well written and consistent, and helps them present a more polished and professional brand to vendors. Premium properties in particular can benefit from working with a professional real estate copywriter.
How much does real estate copywriting cost?
Real estate copywriting costs vary depending on whether an onsite visit is required or the type of copywriting you need. I offer both onsite real estate listing copywriting on the Central Coast, Newcastle and Lake Macquarie, and remote real estate copywriting services Australia-wide.
For a full list of services and pricing, please enquire to request my Real Estate Copywriting Services Pricing Guide.
If you are after SEO website copywriting for a new or existing real estate website, I offer pricing packages. Please visit my SEO website copywriting page for all the details.
Can you write my real estate listing if I’m not on the Central Coast?
Yes. I provide remote real estate listing copywriting services for real estate agents across Australia. I can write your property listing using property photos, the floor plan or a phone call with you or the vendor if needed. I also use Google Maps to research the immediate area and local lifestyle features.
How quickly can you write a property listing?
My standard turnaround time for real estate listing copywriting is typically 24 to 48 hours, depending on my availability and the complexity of the property. If you have a tight deadline, please let me know and I will always do my best to accommodate your timeframe.
Other copywriting work, like marketing materials or websites, will require more time. I can give you a time estimate once you contact me about your project.
How do I book your real estate copywriting services?
To book real estate copywriting services, please send me an email at jane@breezywords.com.au or fill in the enquiry form on my website. Let me know the property address, agency name, location and the type of copywriting you need (property listing, agent bio, website copy or marketing material). I’ll then send you my Real Estate Copywriting Services Pricing Guide and availability. If your project is a bit different, we can organise a quick call to discuss your needs. Once we’ve worked together once, you can simply email or text me any time to check my availability for real estate copywriting.
Real Estate Copywriting Tips and
Resources
Want to partner with an Expert Copywriter for Real Estate?
For more information about my copywriting for real estate services and pricing, please send an email to jane@breezywords.com.au. Tell me your name, agency name and location and what service you require. I’ll then send you my Real Estate Copywriting Services Pricing Guide. No obligation, no hounding you, just keep my details for when you need my help.
If you’re after a service that doesn’t fit into my current real estate copy packages, I’ll send you an email asking for more information, or we can jump on a call together. Then I can tailor a package to suit your specific needs.
Or you can fill in an enquiry form by hitting the button below.