Copywriting Services in Sydney, Central Coast and Australia-wide
Strategic Copywriting Services for Businesses,
Not-for-Profits and Marketing Teams
If you’re looking for copywriting services in Sydney that are strategic, persuasive and human-led, then you’ve come to the right place. Grow your brand and business through powerful words that attract, engage and drive your ideal clients to action.
As an experienced copywriting freelancer, I work with service businesses, not-for-profits, corporate organisations, agencies and in-house marketing teams across the Central Coast, Sydney and Australia, providing professional copywriting services that support your marketing goals.
I can help if you don’t have the time or in-house resources to write your own copy, or if you need an expert marketing copywriter who can step in, understand your business, ask the right questions, solve messaging challenges and write copy in your brand tone of voice so it sounds exactly like you.
Stand out in the age of AI with original, on-brand copywriting that sets you apart from your competitors and speaks directly to your dream clients and customers. Whether you need pure sales copy or strategic storytelling, I partner with businesses that want clearer messaging, stronger marketing and better results from their content and campaigns.
Ready to outsource your copywriting? Let’s chat.
Sydney Copywriting Services Tailored to Your Needs
Every business is different, which is why I tailor my copywriting services to suit your unique business goals, audience, brand voice and marketing channels.
Do you need marketing and advertising content written to promote your business, brand, products or services? As an experienced marketing copywriter, I do the following:
- identify and research your ideal audience
- research your industry
- check out your competitors
- do voice of customer research
- interview subject matter experts within your business
- find your unique selling proposition
- understand and write for your brand and tone of voice
- and use all this information to write strategic, engaging copy that connects with your ideal clients and drives enquiries, bookings or sales.
My copywriting services include writing for a range of marketing and advertising materials, including:
Advertising Copywriting
Whether you’re advertising on the back of a bus, in cinemas, in shopping centres, on digital billboards, in the local newspaper or in a national magazine, I write advertising copy for print, digital and out-of-home (OOH) campaigns. With limited space to capture attention, I can work with you on messaging strategy and provide multiple tagline and messaging options, along with clear calls to action that communicate your message quickly and effectively.
SEO Website Copywriting
Website copywriting is my signature copywriting service. As an experienced SEO copywriter, I write content for brand-new websites or refresh the copy on existing websites to better speak to your audience. Get your website found and ranking on Google and Bing, featured in AI overviews and recommended by AI tools like ChatGPT with the power of SEO website copywriting that your ideal clients and search engines will love.
See my SEO Website Copywriting services for prices and all the details.
Marketing Collateral (Print and Digital)
Keep your marketing messaging compelling and consistent across print and digital formats. I write brochures, flyers, proposals, sales letters, catalogue copy and more that clearly communicate your services, programs or projects and your point of difference, helping you convert more enquiries into clients.
Email Copywriting and Sales Emails
Email marketing plays an important role in many sales campaigns and launches. From welcome sequences and lead nurture emails to sales sequences for courses, services and products, I write email copy that guides your ideal audience through the sales journey and encourages enquiries, bookings and sales.
Visit Content Writing for more information about my eNewsletter and other email services.
Landing Pages and Sales Pages
Are you launching a new product, service, course or offer, or do you need your current sales page improved to drive more conversions? Landing and sales pages have the power to convert casual browsers into paying customers. I write strategic, well-structured and benefit-driven sales pages that incorporate social proof and speak to your ideal audience’s needs, desires and pain points, guiding them towards taking action.
Real Estate Copywriting
Real estate copywriting is about more than just describing a property; it’s about selling a dream lifestyle to potential buyers. I work with real estate agents and agencies across Australia, writing evocative property listings, personable agent bios, SEO-friendly real estate websites and premium marketing materials. Stand out from the crowd with engaging, lifestyle-focused copy that attracts more buyers and sellers and helps you get found on Google.
For more information, view my Real Estate Copywriting services.
Social Media Posts and Blogs
While I provide writing services for social media like Instagram, Facebook and LinkedIn, as well as SEO-infused blog posts and articles, this falls under my Content Writing services. If you want content that helps your business or brand stay top of mind, builds trust, and nurtures your audience and social communities, I’m happy to help.
View my Content Writing Services.
Want to see examples of my copywriting?
Check out my portfolio.
Reviews from Happy Copywriting Clients
Working with Jane on our website copy was a dream! Jane was very organised and easy to communicate with. She understood our companies needs and asked all the right questions in order to write website copy that was clear and written in our brand voice. She is also skilled in SEO which we found extremely useful. We would recommend Jane to any business wanting to rewrite their website copy, as her experience and knowledge in copy writing is unmatched.
Georgia Church
Marketing People Leader
ANZUK EDUCATION
Jane from Breezy Words did an absolutely amazing job at creating copy for our new website landing page for our Google Ad campaign. She was very responsive and provided great copy/SEO advice. She made the process so easy.
Leonie Cotton
Business Owner
CBR PODIATRY
At Leporte Property, we exclusively trust Jane for all our real estate copywriting needs, and she consistently delivers exceptional results for our clients… Her writing beautifully captures the essence of the stunning homes we sell, crafting engaging and compelling narratives that align seamlessly with our brand’s style and voice. Jane’s talent for storytelling directly supports our success in selling properties, and her ability to connect with our audience is unparalleled.
Baraka Leporte
Principal Sales Agent
LEPORTE PROPERTY
Copywriting Services FAQs
What industries do you work with?
I work with a wide range of service-based businesses, not-for-profits, large corporate organisations, government agencies and real estate agencies across Australia. Over the years, I’ve written copy for many industries including: charities and not-for-profits, academic publishing, trade book publishing, education, retail, government agencies and local councils, professional services such as legal and financial firms, allied health, trades, real estate and property, and both national and international corporate organisations.
If you’re not sure whether I’m the right fit for your industry, feel free to get in touch. But good copywriting principles apply across most industries, and I take the time to research your industry, competitors and audience before I start writing.
How do I book your copywriting services?
Firstly, go to my contact page and fill out an enquiry form. I’ll usually get back to you by the next business day. Filling out the enquiry form gives me extra information about your business needs, project and deadlines. If you’re not sure what you need or if you have more questions, we can book in a 30-minute discovery call (this is free of charge). Otherwise, I’ll contact you via email and we can discuss your project. I’ll then send you a detailed proposal outlining all the deliverables and a project quote.
Once you have accepted the quote, read and signed the terms and conditions, and paid a 50% deposit, I’ll lock your project into my schedule and confirm the delivery date. Then we can get started!
What is your copywriting process?
My copywriting process includes a briefing stage, research, interviews where needed, writing the first draft and then revisions based on your feedback. I take the time to understand your business, audience, tone of voice and style guide, competitors and marketing goals before I start writing. This ensures your copy is well-written, sounds like you, is strategic, and delivers the results you need. I keep you informed throughout the process and make sure deadlines and expectations are clear from the start.
When should I hire a freelance copywriter?
You should consider hiring a copywriter when you’re launching a new website, rebranding, introducing a new service, running a marketing campaign, or if your current website or marketing isn’t generating enquiries. Many businesses also hire a copywriting freelancer when they don’t have the time to write their own content or want a professional copywriter to ensure their messaging is clear, consistent and strategic.
Do you offer revisions?
Yes, I offer two rounds of revision in each project quote so you can review the copy and request changes. This allows us to refine the messaging and make sure the final copy sounds like your business and that you’re 100 percent satisfied with the result.
Do you do SEO copywriting?
Yes! I specialise in SEO website copywriting and SEO-infused content writing. This means your copy is written not only for your human audience, but also to help your website get found on Google, Bing, and in AI search results.
Help! What if I don’t know exactly what I need?
Don’t worry, that’s very common and I’m here to help. I’m not just a copywriter, I’m a marketer with more than 17 years’ experience, so I can guide you through what you need and what will work best for your business. I ask the right questions, learn about your business and audience, and work backwards from your marketing goals to recommend the most effective copywriting solution. Think of me as your experienced copywriting partner who looks at the bigger marketing picture, not just the words on the page.
How much do copywriting services cost?
For most of my copywriting work, I charge a fixed project fee rather than an hourly rate. This means you’ll receive an upfront quote that includes briefing, research, writing and revisions, so you know exactly what to expect from the start. Because every project is different, pricing is tailored to your specific requirements. For some signature services, such as website copywriting and real estate copywriting, I offer full package pricing. For all other projects, I can provide a detailed quote once you make an enquiry and I understand your project and marketing goals.
Can I hire you for more than a one-off copy project, like for a contract or retainer?
Of course! Many of my clients first come to me for a one-off copywriting project, but once we’ve worked together once, they come back regularly. I’m flexible in the way I work. Depending on my schedule and other client projects, I can work with you on an ad hoc basis, or you can schedule regular weekly or monthly work. I’ve even stepped into in-house marketing teams as part of the team. You can hire me for a project going over many months, for a few days a week on a short-term contract, on a retainer, or simply get in touch when you need me.
Can you write in our brand voice?
Yes. Writing in your brand voice is an important part of good copywriting. I take the time to understand your business, your audience, and how you want to sound. If you have brand or style guidelines, tone of voice documents or existing content, I will use those as a guide. If not, I can review your current content, interview you or your team, and do research to make sure the copy sounds like your business and is consistent across all your marketing.
Do you work with clients outside Sydney and Central Coast, NSW?
Yes. While many of my clients are local to me in Sydney, the Central Coast or Newcastle, I work with businesses Australia-wide. Most of my copywriting projects are completed remotely, and I can easily communicate with you or your team via Zoom, Teams, email or even text.
How long does a copywriting project take?
Timeframes vary depending on the scope of the project, your deadline and my current client schedule. Smaller projects, such as real estate listings, can often be turned around within 24 to 48 hours. Larger projects, such as website copywriting, are more detailed and typically take around 4 to 6 weeks, depending on how many website pages are needed. If you need copy in a hurry, I can often accommodate shorter deadlines where my schedule allows, with rush projects completed for an additional fee.
What is your stance on using AI?
Unfortunately, AI is here to stay, and as a copywriter and marketer, it can be a useful tool when used correctly and ethically. While I use AI sometimes to help with research, brainstorming and proofreading my own work, I don’t use it to write my clients’ copy. Why?
Because I’ve been a professional copywriter for many years, and the content AI tools like ChatGPT produce just isn’t up to my standards. Effective copywriting requires strategy, brand understanding and human insight, which is where my experience comes in. If a client prefers that no AI is used at any stage of the process, I follow their wishes. I also stay up to date with learning about AI SEO so I can ensure your website can be found on Google, in AI overviews and in AI tools like ChatGPT. AI is not going anywhere and it’s up to me to stay informed and offer insights about these tools to my clients.
What is the difference between a copywriter and a content writer?
A copywriter writes words designed to persuade your audience to take action, such as making an enquiry, booking a service or purchasing a product. This includes website copy, advertising, landing pages, sales brochures and email campaigns. A content writer, such as an SEO content writer like me, focuses more on writing blog posts, thought leadership, articles, case studies, social media content and other informative content that builds trust, nurtures your audience, educates and entertains, improves SEO and keeps your business visible online. As an experienced freelance copywriter and content writer, I provide both copywriting and content writing services.
Tell me about your project and how I can help
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