by Jane Havercroft | 2 Nov, 2023 | Author and Book Marketing, Copywriting, Real Estate Copywriting
When copywriting for real estate, you’re not just selling a house with four walls and a roof; you’re selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property...
by Jane Havercroft | 8 Jun, 2023 | Author and Book Marketing
From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The ‘About’ page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it’s my favourite web page to put together. Why? For me,...
by Jane Havercroft | 30 Apr, 2023 | Author and Book Marketing, Marketing Tips for Your Business, Website Copywriting, Website Writing
As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s...
by Jane Havercroft | 8 Jan, 2020 | Author and Book Marketing
It has never been easier to self-publish your book. That’s why more than 1.68 million print and ebooks were self-published on Amazon in 2018. But there’s a lot more to self-publishing than loading your book onto Amazon and hoping the money will start flowing in. You...
by Jane Havercroft | 4 Nov, 2019 | Author and Book Marketing
What’s the difference between traditional publishing vs self-publishing? What are the pros and cons of each? Which one is right for you? If you’re currently writing a book, or are about to finish your manuscript, chances are that you’re looking into your publishing...
by Jane Havercroft | 22 May, 2019 | Author and Book Marketing
What’s the most important thing that all aspiring, self-published and about to be published authors need to do? (After writing their book, of course!) The answer is to build an author platform. Why? Because having an author platform can help you through all stages of...
