by Jane Havercroft | 11 Sep, 2025 | Business Writing, Content Writing, Copywriting, Editing and Proofreading, Marketing Tips for Your Business
For any business, big or small, when it comes to outsourcing your marketing, you’re often faced with the decision of hiring a freelancer vs a marketing agency. At first glance, a marketing agency might seem like the obvious choice as they’ve got a whole team, funky...
by Jane Havercroft | 19 Nov, 2024 | Blogging and Content Writing, Content Writing, Copywriting, Website Writing
If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business...
by Jane Havercroft | 22 Aug, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting
In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a...
by Jane Havercroft | 1 Jul, 2024 | Blogging and Content Writing, Business Writing, Content Writing, Marketing Tips for Your Business
Some people might think that blogging for your business is dead, but it’s still a crucial strategy for service business owners looking to establish and maintain a strong online presence. Despite the emergence of various digital marketing trends and the growth of...
by Jane Havercroft | 2 May, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting, Website Writing
Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or...
by Jane Havercroft | 10 Oct, 2023 | Blogging and Content Writing, Business Writing, Content Writing, Editing and Proofreading
In the world of business communication, precision and clarity are non-negotiable. Whether it’s social posts, marketing collateral, coursework, or website pages, the quality of your content speaks volumes about your brand. The art of self-editing is something...
