by Jane Havercroft | 26 May, 2022 | Editing and Proofreading, Marketing Tips for Your Business, Writing Tips
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard...
by Jane Havercroft | 10 Apr, 2019 | Blogging and Content Writing, Copywriting, Marketing Tips for Your Business
When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I...
