by Jane Havercroft | 11 Sep, 2025 | Business Writing, Content Writing, Copywriting, Editing and Proofreading, Marketing Tips for Your Business
For any business, big or small, when it comes to outsourcing your marketing, you’re often faced with the decision of hiring a freelancer vs a marketing agency. At first glance, a marketing agency might seem like the obvious choice as they’ve got a whole team, funky...
by Jane Havercroft | 19 Nov, 2024 | Blogging and Content Writing, Content Writing, Copywriting, Website Writing
If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business...
by Jane Havercroft | 20 May, 2024 | Business Writing, Copywriting, Marketing Tips for Your Business
Not sure how working with a copywriter can uplevel your service business? Every service provider needs content that attracts, nurtures and converts their ideal client. But in today’s competitive landscape, standing out from the competition as a service business...
by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting, Website Writing
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
by Jane Havercroft | 2 Nov, 2023 | Author and Book Marketing, Copywriting, Real Estate Copywriting
When copywriting for real estate, you’re not just selling a house with four walls and a roof; you’re selling potential buyers a dream lifestyle. While most agents are great at highlighting this concept through the photography they commission, the property...
by Jane Havercroft | 31 Aug, 2023 | Copywriting, Marketing Tips for Your Business
If you’re a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From...
