by Jane Havercroft | 19 Nov, 2024 | Blogging and Content Writing, Content Writing, Copywriting, Website Writing
If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business...
by Jane Havercroft | 1 Jul, 2024 | Blogging and Content Writing, Business Writing, Content Writing, Marketing Tips for Your Business
Some people might think that blogging for your business is dead, but it’s still a crucial strategy for service business owners looking to establish and maintain a strong online presence. Despite the emergence of various digital marketing trends and the growth of...
by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting, Website Writing
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
by Jane Havercroft | 31 Jul, 2022 | Blogging and Content Writing, Real Estate Copywriting
Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia....
by Jane Havercroft | 26 May, 2022 | Editing and Proofreading, Marketing Tips for Your Business, Writing Tips
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard...
