by Jane Havercroft | 19 Nov, 2024 | Blogging and Content Writing, Content Writing, Copywriting, Website Writing
If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business...
by Jane Havercroft | 22 Aug, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting
In the current competitive digital landscape, prospective clients expect immediate answers to their questions and effortless navigation through your website. A website FAQ page is a powerful yet often underutilised tool for service businesses aiming to provide a...
by Jane Havercroft | 2 May, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting, Website Writing
Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or...
by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting, Website Writing
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
by Jane Havercroft | 7 Mar, 2024 | Website Copywriting
The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a...
