by Jane Havercroft | 7 Mar, 2024 | Website Copywriting
The contact page is an essential website page, but it can often be added as an afterthought. It’s not just the place where you whack up a contact form and hope someone gets in touch. It’s a vital part of the user experience and can make or break whether a...
by Jane Havercroft | 24 Feb, 2023 | Real Estate Copywriting, Website Copywriting, Website Writing
What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone...
by Jane Havercroft | 20 Jan, 2023 | Website Copywriting, Website Writing
If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the...
by Jane Havercroft | 12 Dec, 2022 | Marketing Tips for Your Business, Website Copywriting, Website Writing
Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I...
by Jane Havercroft | 12 Aug, 2019 | Blogging and Content Writing, Content Writing, Copywriting, Real Estate Copywriting, Website Copywriting, Website Writing
When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there...
