by Jane Havercroft | 20 Jan, 2023 | Website Copywriting, Website Writing
If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the...
by Jane Havercroft | 12 Dec, 2022 | Marketing Tips for Your Business, Website Copywriting, Website Writing
Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I...
by Jane Havercroft | 9 Oct, 2022 | Blogging and Content Writing, Real Estate Copywriting
Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It’s always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate...
by Jane Havercroft | 30 Jun, 2022 | Real Estate Copywriting
If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it’s an area of your job that you loathe but still must do....
by Jane Havercroft | 26 May, 2022 | Editing and Proofreading, Marketing Tips for Your Business, Writing Tips
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard...
