by Jane Havercroft | 30 Apr, 2023 | Author and Book Marketing, Marketing Tips for Your Business, Website Copywriting, Website Writing
As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s...
by Jane Havercroft | 24 Feb, 2023 | Real Estate Copywriting, Website Copywriting, Website Writing
What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone...
by Jane Havercroft | 20 Jan, 2023 | Website Copywriting, Website Writing
If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the...
by Jane Havercroft | 12 Dec, 2022 | Marketing Tips for Your Business, Website Copywriting, Website Writing
Should I use ‘I’ or ‘We’ in my website copy? As a website copywriter, I get asked this question by my clients all the time – especially by solopreneurs/sole traders. It’s a dilemma I also faced at the start of my business. When I...
by Jane Havercroft | 12 Aug, 2019 | Blogging and Content Writing, Content Writing, Copywriting, Real Estate Copywriting, Website Copywriting, Website Writing
When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there...
by Jane Havercroft | 6 Feb, 2019 | Blogging and Content Writing, Marketing Tips for Your Business, Website Copywriting
If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there...
