by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting, Website Writing
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
by Jane Havercroft | 18 Apr, 2024 | Marketing Tips for Your Business, Website Copywriting
Are you wondering if your business website should have one or multiple service pages? As a website SEO copywriter, here’s what I recommend. If your business offers multiple services, you should have a dedicated website page for each. Take my website, for...
by Jane Havercroft | 8 Apr, 2024 | Business Writing, Marketing Tips for Your Business
Are you too busy to market your business? You’re not alone. If you’re like many other service providers, you might be too bogged down in the day-to-day tasks of your business to find time to work on your business. But it’s vital as a service provider...
by Jane Havercroft | 25 Jan, 2024 | Marketing Tips for Your Business, Website Copywriting, Website Writing
The About page is THE most important website page for a Service Business. It’s the second most visited page on a website after the home page, and it’s vital to service-based businesses in creating the know, like and trust factor that turns a potential...
by Jane Havercroft | 31 Aug, 2023 | Copywriting, Marketing Tips for Your Business
If you’re a small business owner or a marketing manager seeking to outsource the copywriting for your business for the first time, chances are you have many questions. In this blog post, I break down 9 essential questions to ask before hiring a copywriter. From...
by Jane Havercroft | 26 Jun, 2023 | Blogging and Content Writing, Business Writing, Marketing Tips for Your Business, Social Media Tips
My number one tip for marketing your business is to be consistent. It’s not the sexiest strategy in the world, but it helps me grow my business and attract new clients. Being consistent means showing up regularly on your social media or your marketing platform...
