by Jane Havercroft | 12 Aug, 2019 | Blogging and Content Writing, Content Writing, Copywriting, Real Estate Copywriting, Website Copywriting, Website Writing
When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there...
by Jane Havercroft | 18 Jun, 2019 | Blogging and Content Writing, Content Writing, Marketing Tips for Your Business, Social Media Tips
If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But...
by Jane Havercroft | 10 Apr, 2019 | Blogging and Content Writing, Copywriting, Marketing Tips for Your Business
When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I...
by Jane Havercroft | 6 Feb, 2019 | Blogging and Content Writing, Marketing Tips for Your Business, Website Copywriting
If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there...
