Are you a service business owner who is currently working with a copywriter? But you're unsure if you're getting the most out of your collaboration? To get the best results, you need to provide constructive feedback to your copywriter when they send you the first...
As a service-based business owner, your website is vital to your marketing strategy as it's the one piece of business real estate that you own. It's worth taking the time to refresh your website messaging as your business changes or grows and that's where the many...
As a real estate agent in Australia, your property description is essential to attracting potential vendors and buyers. A well-written and compelling property description can mean the difference between someone scheduling a viewing or moving on to the next listing. In...
What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone...
If you need a brand new website for your business or to update your existing website, when you sit down to start, you'll realise that it's a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How...
Should I use 'I' or 'We' in my website copy? As a website copywriter, I get asked this question by my clients all the time - especially by solopreneurs/sole traders. It's a dilemma I also faced at the start of my business. When I first created my business website, I...
Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It's always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate...
Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia....
If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it's an area of your job that you loathe but still must do. If...
Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you've ever heard a politician (ScoMo and Albo I'm looking at you) try to answer a journalist's question with a lot of jargon, then you've heard weasel words in action....