by Jane Havercroft | 18 Jun, 2024 | Real Estate Copywriting
There are many different ways to say stunning. Whether you’re describing a house, its surrounds, or its outlook, stunning is a word that often gets overused when copywriting a real estate listing. I use the word stunning ALL THE TIME! But I don’t use it more...
by Jane Havercroft | 4 Jun, 2024 | Business Writing, Marketing Tips for Your Business, Website Writing
Google Business Listing Optimisation For Service Businesses – Boost Online Visibility + Attract More Clients For service business owners, when you optimise your Google Business Profile, you can drastically enhance your online visibility. When potential clients...
by Jane Havercroft | 20 May, 2024 | Business Writing, Copywriting, Marketing Tips for Your Business
Not sure how working with a copywriter can uplevel your service business? Every service provider needs content that attracts, nurtures and converts their ideal client. But in today’s competitive landscape, standing out from the competition as a service business...
by Jane Havercroft | 2 May, 2024 | Content Writing, Marketing Tips for Your Business, Website Copywriting, Website Writing
Is your website About page working FOR or AGAINST you? The About page is the second most visited page after the Home page. BUT as a website copywriter, I often see this essential page being neglected by service providers – which is such a missed opportunity. Or...
by Jane Havercroft | 22 Apr, 2024 | Copywriting, Marketing Tips for Your Business, Website Copywriting, Website Writing
Your service business website is your 24/7 sales representative with the power to turn curious browsers into paying clients. For any service business, a high-converting website acts as a primary touchpoint for potential customers, making it crucial that the content...
