SEO Website Copywriting for ANZUK Education

Client: ANZUK Education
Industry: Education recruitment
Services: SEO website copywriting, stakeholder interviews, marketing strategy, SEO keyword research, editing and proofreading.

About the project: ANZUK Education is one of the world’s largest education recruitment agencies, connecting schools and early learning centres with quality educators across Australia, the UK, New Zealand and the United States. Following a visual rebrand, ANZUK wanted to refresh its website copy to better communicate its unique positioning, services and values, while creating a more consistent experience across the website.

One of the key challenges was that the website needed to speak to a wide range of audiences, from early childhood educators and teachers through to school leaders and executives, as well as schools and childcare centres. Much of the existing content had been written at different times and from different sources, resulting in duplicated messaging and missed opportunities to clearly communicate ANZUK’s expertise and point of difference.

I worked closely with the ANZUK team to refine their messaging, strengthen their positioning and ensure the copy reflected their fun, inclusive and professional brand. I also conducted keyword research and applied on-page SEO throughout the website to help improve organic visibility and attract better qualified educators and education professionals. Pages rewritten included the Home page, About page, Casual Opportunities page, Permanent & Contract Opportunities page, Primary & Secondary Schools page, Early Childhood Services page and Teach in the UK page.

Client Feedback:
“Working with Jane on our website copy was a dream! Jane was very organised and easy to communicate with. She understood our company’s needs and asked all the right questions in order to write website copy that was clear and written in our brand voice. She is also skilled in SEO, which we found extremely useful. We would recommend Jane to any business wanting to rewrite their website copy, as her experience and knowledge in copywriting is unmatched.”

Georgia Church, Marketing People Leader
ANZUK EDUCATION
Website: Visit the ANZUK Education website. (Please note that there may be changes to the website copy since the website launched.)