Real Estate Copywriting for Ray White

Client: Ray White Long Jetty

Industry: Real estate

Services: Real estate copywriting, on-site property visit

About the project: I wrote property listings for Sales Agent Michael Melville for a couple of years, both on-site and remotely. This particular ad required an on-site visit and a walk-through of the property with the homeowner to discover all its unique charm. The ad was showcased on websites such as realestate.com.au, Domain and the Ray White Long Jetty website.

Results: This property was only on the market for two weeks, had 26 inspections and three competing offers before selling over asking price for $2,350,000.

Client feedback: “Wow thank you so much! That is certainly the most comprehensive ad text I’ve seen on any properties in 15 years. I really appreciate your efforts. Sounds amazing. 10 times better than what I could have put together!”

Michael Melville
Ray White Long Jetty

View online: See the property listing here.