SEO Website Copywriting Services
Work with an experienced SEO copywriter to get your business found by your ideal clients across Google and AI-powered search.
Strategic SEO Website Copywriting for Businesses in Sydney, the Central Coast and Australia-wide
Are you searching for professional, personalised and powerful SEO website copywriting services for your business in Sydney, the Central Coast or anywhere in Australia?
Do you need website content that attracts, nurtures and converts your ideal audience from casual browsers into paying clients and avid fans of your brand?
Are you looking for an experienced SEO website copywriter who can help your business stand out and get found in Google search results?
Do you want to increase traffic to your website, generate more enquiries, and have copy that truly reflects your business, brand and YOU, while also being strategically written for search engines and AI?
What if your business could show up in AI overviews? Or be cited by Large Language Models (LLMs) like ChatGPT, Claude and Gemini where more and more people are searching for answers?
Hi, I’m Jane, a freelance SEO copywriter who writes website copy for businesses in Sydney and across Australia that reflects their brand, connects with their ideal audience, and drives real results.
Based on the Central Coast, just north of Sydney, I have 17 years of experience in marketing and copywriting. I started writing for the web in 2006, back when website copy had to be written in HTML. As my career progressed, so did my love of SEO and web copywriting, and I continued to increase my skills and knowledge as search and digital marketing have evolved.
Today, I combine authentic, human-led storytelling with SEO strategy to help your business get found not just in Google search results, but in AI overviews and LLMs like ChatGPT. I’m committed to keeping up with all the latest changes in search via courses, a paid SEO membership, listening to podcasts, and more.
It’s no good having the most beautiful website with the best services if no one can find you online.Â
That’s why it’s so important to me to ensure the website copywriting I do for my clients doesn’t just speak directly to their dream audience but also follows best SEO practices to increase their chances of ranking higher and getting found wherever people search online.
Ready to outsource your SEO website copywriting? Let’s chat.
What Industries Do My Website Copywriting Services Support?
I provide website copywriting services for businesses and organisations across a wide range of industries throughout Sydney, the Central Coast and Australia-wide.
Alongside working directly with business owners, I also partner with in-house marketing teams from small to large organisations as an outsourced SEO website copywriter on website projects. Many businesses don’t have this expertise in-house, so I step in to provide strategic website copy that aligns with your broader marketing goals and supports your visibility in both Google and AI-powered search.
As an SEO copywriter, I can assist you no matter where you are in your business journey. Whether you’re starting a business and need copy for a brand new website, or you have a thriving business and want updated web copy that reflects your ever-evolving brand.
I enjoy working across a variety of industries and taking the time to understand what makes your business unique, so your website copy feels authentic, relevant and tailored to your audience.
I provide SEO copywriting services for websites in the following industries:
- not-for-profits and value-led organisations
- local councils and government agencies
- small to large service-based businesses across a wide range of industries allied health providers and healthcare services, including occupational therapists, physios, speech pathologists, podiatrists, dentists, medical professionals and more
- educational institutions, from childcare centres to schools and training organisation
- real estate agencies, buyer’s agents and property developers
- marketing teams within small to large organisations needing outsource website copywriting support
- marketing and content agencies wanting to partner with an experienced SEO copywriter on website projects
- law firms and accounting firms
- vet clinics and dog-related businesses
- and more – I love working across a variety of industries
I’m here to help you connect with and convert your clients via awesome website copy.
When Should You Work with an SEO Copywriter for Your Website?
You’re a business owner who needs help finding the right words to sell your services to potential customers and clients.
You’re ready to invest in your business by outsourcing the copywriting for your website to an experienced web copywriter.
You want your business to rank higher in a Google search, attract the right clients, and generate more leads, bookings, sales and enquiries.
You want your website content to be optimised not just for search engines, but also for AI-powered search and tools like ChatGPT, where people are increasingly looking for recommendations.
You want to stand out in a sea of bland AI-generated content with website copy that’s human-led, sounds like your brand, and connects with your ideal audience.
Your website is getting traffic but not converting, and you need strategic website copy that turns visitors into enquiries.
You don’t have the time or inclination to write copy for your website and need an experienced web copywriter to do it for you.
You’ve attempted to write your own website copy but need it rewritten and optimised with strategic SEO copywriting.
You’re refreshing, rebranding, or refocusing your business, and you need website content that reflects this change.
You want a website copywriter with a strong marketing background to help you gain clarity and communicate more effectively with your audience.
You’re a marketing manager needing to update your company website and want to outsource to a reliable and highly experienced freelance SEO copywriter.
You’re a web developer or web designer wanting to partner with an SEO copywriter who’ll make your job easier.
You’re part of a marketing or content agency and need to outsource website copy to an experienced web copywriter.
Get in Touch and Let’s Get Started on Your Website!
What Does my SEO Website Copywriting Process Involve?
My SEO website copywriting process is designed to take the stress out of writing your website content, while ensuring your copy connects with your ideal audience, is aligned with your brand, and is optimised to perform in both Google and AI-powered search.
You get in touch via my contact form or email jane@breezywords.com.au and tell me about your website project. We'll jump on a quick discovery call so I can find out more details and ask questions about your project.
Then, I'll send you a proposal outlining your website copywriting project, including my recommendations, all the steps involved, timelines, and terms and conditions.
Once you've paid a 50% deposit to secure your project in my schedule, we'll lock in a start date.
I'll send you a detailed briefing questionnaire tailored to your business so I can gather all the information I need to write your website copy. We'll then go through the brief together on a one-hour call.
This briefing call helps me understand your business, brand, ideal audience, your unique points of difference, your competitors, tone of voice, services or products, what you want your website to achieve, and your overall business and marketing goals before I start writing your website content.
This step is vital as I can't write your website copy without your input.
You can now relax and go about your day because it's time for me to do my work. I'll dive deeper into your industry, research your competitors and analyse what's already working in your space.
This helps me identify your unique selling proposition, so I can write strategic website copy that sets your business apart.
I'll conduct in-depth SEO keyword research to find the words, phrases and questions your ideal clients are searching for in Google and AI-powered search. These keywords are then naturally incorporated into your website copy, headers, images, and more, along with your title tags and meta descriptions.*
*Title tags and meta descriptions are the text that appears in search engine results when someone searches for a business like yours. I write a unique title and meta description for each of your website pages.Once I have everything I need, I'll begin writing your website copy. I typically write a few internal versions of each website page before sending you a polished first draft.
Then it's time for your feedback. This collaborative process allows you to review your copy thoroughly and request any changes.
My SEO website copywriting services include two rounds of revisions to ensure you receive copy that you 100% love — copy that reflects your business perfectly while resonating with your ideal audience.
Upon delivery of your first draft, the final payment is due within 14 days.
Once your copy is approved, I'll provide it in a clear, structured copy deck (Word document) that you can pass directly to your website developer.
This copy deck includes:
- metadata for each page (title tags and meta descriptions)
- keywords
- headings (H1, H2, H3)
- image file names and alt tags
- body copy
- formatting instructions (bold text, bullet points, internal and external links, call-to-action buttons, contact forms)
This helps makes your developer's job easier and the website building process smoother.
I'll also provide a supporting document explaining my on-page SEO work so you can understand what I've done and why, along with a technical SEO checklist for your web developer to implement.
My goal is for you to walk away from the process feeling confident, informed, and with website copy you genuinely love.
SEO Website Copywriting Services and Packages
Every website is different, so I tailor my SEO website copywriting services to suit your business goals, audience and the scope of your project.
The packages below are based on my most common website copywriting projects and are designed to give you a clear idea of what’s included and the level of investment.
If your website doesn’t fit neatly into one of these options, I’ll provide a tailored quote based on your specific requirements.
Every website package includes SEO strategy, not just copywriting.Â
While some website copywriting services focus primarily on the words, every project I undertake also includes in-depth keyword research, competitor analysis, on-page SEO, metadata, AI search optimisation and strategic recommendations designed to help your business get found by your ideal clients in Google and AI search.
Starter SEO Copy Package
Perfect for small or new businesses
Includes SEO website copywriting for 3 core website pages
Detailed briefing questionnaire + 1 hour strategy call
Competitor + industry research
Comprehensive SEO keyword research
Writing 3 x pages (3 web pages of your choice e.g. home, about, services) to engage your ideal audience and drive them to action. I’ll make sure to weave keywords naturally into your copy to make your ideal clients and Google happy.
Writing and optimising your website copy for both search engines and AI-powered search, including AI overviews and tools like ChatGPT
3 x title and meta descriptions (BONUS image file names + alt tags for up to 2 images per page)
2 x rounds of revisions (if needed) for each page to ensure you’re 100% satisfied with the final copy
Professional editing + proofreading of your final copy
Final website copy provided in copy deck format with instructions for your web developer so they can input the copy quickly and easily
BONUS: On-page SEO explainer + Technical SEO checklist for your web developer to implement
Your investment: $1,950 (incl. GST)*
Growth Website Copy Package
Ideal for growing businesses and most popular package.
Includes SEO website copywriting for 5 core website pages
Detailed briefing questionnaire + 1 hour strategy call
Competitor + industry research
Comprehensive SEO keyword research
Writing 5 x pages (5 web pages of your choice e.g. home, about, service 1, services 2, service 3) to engage your ideal audience and drive them to action. I’ll make sure to weave keywords naturally into your copy to make your clients and Google happy
Writing and optimising your website copy for both search engines and AI-powered search, including AI overviews and tools like ChatGPT
5 x title and meta descriptions (BONUS image file names + alt tags for up to 2 images per page)
Delivery of first draft and phone walk-through of the copy
2 x rounds of revisions (if needed) for each page to ensure you’re 100% satisfied with the final copy
Professional editing + proofreading of your final copy
Final website copy provided in copy deck format with instructions for your web developer so they can input the copy quickly and easily
BONUS: FREE Contact page copy
BONUS: On-page SEO explainer + Technical SEO checklist for your web developer to implement
Your investment: $3,250 (incl. GST)*
Established Website Copy Package
Great for established businesses or larger websites.
Includes SEO website copywriting for 8 core website pages
Detailed briefing questionnaire + 1 hour strategy call
Competitor + industry research
Comprehensive SEO keyword research
Writing 8 x pages (8 web pages of your choice e.g. home, about, your core services and additional supporting pages) to engage your ideal audience and drive them to action. I’ll make sure to weave keywords naturally into your copy to make your clients and Google happy
Writing and optimising your website copy for both search engines and AI-powered search, including AI overviews and tools like ChatGPT
8 x title and meta descriptions (BONUS image file names + alt tags for up to 2 images per page)
Delivery of first draft and phone walk-through of the copy
2 x rounds of revisions (if needed) for each page to ensure you’re 100% satisfied with the final copy
Professional editing + proofreading of your final copy
Final website copy provided in copy deck format with instructions for your web developer so they can input the copy quickly and easily
BONUS: FREE Contact page copy
BONUS: On-page SEO explainer + Technical SEO checklist for your web developer to implement
BONUS: Off-page SEO suggestions tailored to your business
Your investment: $4,950 (incl. GST)*
*If your website project doesn’t fit neatly into these packages, contact me for a tailored quote.
*Payment plans are available by request, allowing you to break the investment into more manageable monthly payments.
*Are you part of an in-house marketing team, or a marketing agency needing to outsource website copy to an experienced SEO copywriter? I regularly work with marketing departments on website projects and am available on a day rate or short-term contract basis. Get in touch to discuss your project requirements for brand-new websites or content refreshes.
*Need your website copy in a hurry? VIP website copywriting is available, with delivery in 7 business days for websites of 5 pages or less. A 50% rush fee applies, and your project becomes my top priority while still following the same professional process and quality standards.
Not Ready for a Full Website Copywriting Project Yet? Start with a Website Copy Audit
Do you already have a website for your business, but you’re unsure whether your copy needs a few tweaks or a complete overhaul?
Or maybe you feel overwhelmed and don’t know where to start with a website refresh?
The Website Copy Audit is a great first step. It’s designed for businesses who want expert guidance before committing to a full website rewrite.
This audit allows you to get my experienced, top-level guidance and direction, so you can understand what’s working, what’s not, and what to focus on next.
It’s also a cost-effective option if you’re planning to refresh your website copy but want strategic feedback first.
Visit the Website Copy Audit page for all the details and pricing.
Some Great Reviews From Website Copywriting Clients
Working with Jane on our website copy was a dream! Jane was very organised and easy to communicate with. She understood our companies needs and asked all the right questions in order to write website copy that was clear and written in our brand voice. She is also skilled in SEO which we found extremely useful. We would recommend Jane to any business wanting to rewrite their website copy, as her experience and knowledge in copy writing is unmatched.
Georgia Church
Marketing People Leader
ANZUK EDUCATION
Project: SEO website copywriting
Jane from Breezy Words did an absolutely amazing job at creating copy for our new website landing page for our Google Ad campaign. She was very responsive and provided great copy/SEO advice. She made the process so easy.
Leonie Cotton
Business Owner
CBR PODIATRY
Project: SEO website copywriting, sales page copywriting
Jane is professional, timely, so easy to work with and incredibly talented. I would highly recommend calling Jane, if you need any marketing and copywriting support for your business.
Kristy Bruggy
Principal
NOOSA BUYERS AGENT
Project: website copy audit, SEO website
copywriting
Website and SEO Copywriting FAQs
How long does SEO and copywriting for a website take?
SEO website copywriting typically takes around 4 weeks, or up to 6 to 8 weeks for larger or more complex websites.
Timelines can vary depending on how quickly you complete the briefing and provide feedback during revisions.
If needed, I offer a VIP website copywriting service with a 7-business-day turnaround (50% rush fee applies).
Do I need to understand SEO?
It helps to have a basic understanding of SEO as a business owner or marketing manager, but you don’t need to know everything — that’s where I come in.
For your website project, I take care of all the on-page SEO, and I’m always happy to answer questions as we work together. I also provide an SEO guide explaining the key decisions behind your website copy, so you can build your understanding.
As a copywriter, I focus on on-page SEO — the content that helps your website get found in Google — but this is just one part of the bigger SEO picture. I’ll also provide guidance on what to discuss with your web developer around the technical side of SEO.
Will my website rank on page 1 of Google?
Because SEO involves many different elements, I can’t guarantee page one rankings. As part of my website copywriting services, I focus on on-page SEO — the content and keywords that help your website get found in Google.
There are other important factors too, including technical SEO (handled by your web developer, such as site speed, mobile optimisation and analytics setup) and off-page SEO, like your Google Business Profile.
SEO is an ongoing process and can take time, especially if your website is new or you’re competing with established businesses.
However, starting with strong, optimised website copy gives you the best possible foundation. With the right keywords and structure in place, you’ll already be ahead of many websites that don’t prioritise SEO.
Can you help me work out the structure of my website?
It’s best to know how many website pages you need before we start, so you can choose the right website copywriting package. However, if you’re unsure, I’m happy to jump on a call and provide my recommendation.
If you decide you need an extra page or two during the project, I can add these at an additional cost.
Does the total package cost apply if I provide my own copy for you to rewrite
Yes, it does. Many business owners write their own copy but then work with a website copywriter like me because they need help to refine or improve it. Or they need an SEO copywriter to add in on-page SEO.
I’m always happy to review your existing copy and use it as reference material. However, rewriting copy often takes the same amount of time as writing from scratch. I still need to follow the full process — including briefing, research, keyword research, writing, revisions, editing and proofreading — to ensure the final result is strategic and effective.
If you’re mostly happy with your copy and just need it polished, I can provide a separate quote for copy editing and proofreading only, without SEO or strategy work.
Why should I choose you to be my web copywriter?
Good question! I have over 17 years of experience in copywriting and marketing. Before starting my business, many of my roles involved writing website copy and managing content for corporate websites. I’ve since built on these skills working with my own clients through Breezy Words, so I bring both website copywriting expertise and technical website knowledge to your project.
If you’re looking for an experienced website copywriter in Sydney who understands both great copy and SEO strategy, you’re in the right place. I continue to build on my SEO copywriting skills through ongoing training, including Duo Collective’s SEO Group Coaching membership and SEO on Tap, while keeping up to date with the latest in SEO, marketing and AI.
What sets me apart is that I’m not just a copywriter — I’m also a marketing strategist, SEO copywriter, content writer and editor. I bring all of these skills to your website project.
For me, it’s not just about writing compelling words. It’s about combining copy with strategy to help you attract the right clients and turn website visitors into enquiries. At the same time, the editor in me ensures your website copy is polished and error-free.
I pride myself on making the process easy and delivering real value, so you walk away with website content you’re excited about, and a better understanding of your marketing, too.
Feel free to get in touch so we can see if we’re a good fit.
What if my website copywriting requirements don’t fit into your packages?
My website copywriting packages are a guide based on my most common projects (3, 5 and 8 pages). If your website needs a different number of pages, I’m happy to provide a custom quote tailored to your requirements.
All projects include my full process, including research, competitor analysis and SEO. These aren’t optional extras. I believe they’re essential to creating website copy that gets you found and converts your ideal audience.
If you’re not looking for SEO or strategy, I may not be the right fit. I believe website copy should be search engine optimised so your customers can actually find you online.
I want a website copywriting refresh but don’t know where to start
If you want to refresh your website, but you’re unsure what pages to focus on, or how much of a rewrite you need, I can help. I offer a Website Copy Audit where I review your current website copy and provide top-level guidance and recommendations on how to improve it.
You’ll receive a detailed report you can use to make the changes yourself, or you can get me to write your content as part of my SEO Website Copywriting Packages.
Check out the Website Copy Audit page for all the details on how I can help you strategise and plan your website rewrite.